Because that’s what we do

“Sold” is our endgame. And with any goal oriented activity, strategy plays a key part. We are continually focused on the “close.” Technically, no property is considered sold until an unconditional agreement has been fully executed. That said, we consider our Sold stage to begin once we have identified a ready, willing and able buyer.



Securing the interest generated from prime buyer opportunities.

Creating the conditions that lead to buyers making strong offers on our client properties is what our marketing efforts are all about. Our ability to convert the interest we generate into purchase decisions is instrumental to client success.

The key elements of converting buyer interest into buyer action:

Set Expectations:

Buyers going into offer negotiations with the wrong expectations reduce the chances of success. Addressing any issues is key.


In order to receive as strong a written offer as possible, discussing certain terms in advance can be quite effective.

Set a Date:

Once a number of offer intentions are confirmed, set a date to create a sense of urgency and better manage the opportunity for all parties.

Encourage Offer:

Often buyers need to be actively encouraged in order to convert their interest into action.

Review Motivations:

Help buyers to focus on the primary reasons the property addressed their needs when initially viewed.

Leverage Interest:

Convey other legitimate expressions of interest in order to create possible multiple offers.



Refining the terms and conditions of quality offers secured.

Our core value proposition to our sellers is orchestrating all our marketing efforts to place them in a position of strength to negotiate. The quality offers we secure for our clients are a reflection of our ability to deliver on that focus.

The components of successful contract negotiations:


Paramount for most sellers is price. Negotiating the best price though, happens way before an offer is received.


Whenever possible, the dates required by the buyer are used to obtain leverage on other terms of the offer to the seller’s benefit.


The objective is always to secure the cleanest offer with ideally no subject conditions.


Often, buyers wish to purchase non-fixture items in the home. It is always best to negotiate those separately after a firm deal is in hand.


In protecting our clients’ best interests, we always advocate for avoiding making any guarantees.


The value of pre-inspection is realized in avoiding any requests for improvements or repairs.



Overseeing buyer due-diligence to ensure a firm sale.

On accepted offers where there are subject conditions that are to the benefit of the buyer, such as financing or inspection, we aid the buyer with their due diligence to ensure that those subject conditions are removed and the property is officially sold.  

Typical buyer due diligence activities include:

Municipal Compliance:

Investigating local zoning regulations is often required for either the buyer’s assurance or their property plans.


Though it is something we do our best to avoid, there are times when buyers seek to revise agreement terms as a result of their due diligence.

Buyer Inspection:

Normally the most critical aspect of buyer due diligence, requiring knowledgeable insight to avoid unnecessary buyer withdrawal.

Bank Appraisal:

Providing appraisers with the info they need to properly assess our client properties is key.

Title Searches:

Charges on title can be a complex issue requiring expert review to assure buyers of their expectations for use and enjoyment of the property.

Strata Documents:

Stratified properties come with an additional set of due diligence review requirements.



Ensuring the objectives of our seller clients are fully realized.

All our efforts to bring about a successful sale for our sellers would be for naught if we didn’t make sure to follow through on the critically important details leading up to completion. And even then, our service to clients continues well after the sale.

The completion of a successful sale is our endgame:

Contractual Fulfillment:

Often there are terms in an agreement requiring the seller to complete certain repairs or improvements.

Final Walkthroughs:

Agreements requiring certain conditions be met prior to completion often require buyer walkthroughs as confirmation.

Move Out:

Every move out has its challenges. Our commitment is to help ease the transition for our sellers.


Ensuring that there are no issues with the official transfer of title is our prime focus.

Buyer Possession:

Assisting buyers with any questions or concerns at possession greatly aids our sellers.

After Sale Service:

Even after the completion date has come and gone, our team is available to help out on various issues that can come up after our sellers have moved out.

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Pasquale Sasso

Personal Real Estate Corporation

Grace Wu

Personal Real Estate Corporation

Jessie Hu

Personal Real Estate Corporation

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