Promoting properties to their fullest advantage

Our preMarket initiatives help ensure our client properties are On Market when fully market-ready and in line with market expectations. Once On Market, we promote our client properties to their fullest advantage. Our efforts are orchestrated to protect and leverage that positioning and secure a successful sale at an optimal price.



Making the start of every new listing an event worth attending.

Creating a grand opening type event and atmosphere for our new property listings is an integral part of securing initial market interests. It plays an important part in setting the course for a successful sale for our clients.

The key objectives of a well orchestrated new listing launch:

Social Proof:

Ready buyers seeing other interested buyer attendees at our property launches instills a powerful sense of market validation.

Capture Ready Buyers:

Serious buyers who have been actively searching are the ones who make sure to attend new listing launches.

Leverage preMarketing:

Deliver on the expectations set during the initial notifications sent on the listing.

In-person Feedback:

Gathering feedback from buyers who are first to view the property in-person is valuable in adjusting our marketing efforts.

Increase Exposure:

Properly executed listing launches help to generate  word-of-mouth from the initial buyer attendees.

Establish Advantage:

Interacting with ready buyers at our listing launches helps validate property positioning.



Effectively presenting our client properties, online and in-person.

With our client properties market-ready and benefiting from our marketing launch, our ongoing efforts to effectively showcase them to interested buyers is in many ways where the real work of securing opportunities takes place.

The main objectives of our property showcasing efforts:

Inspire interest:

Rouse the interest of buyers, including those who may not have considered that particular property type.


Ensure buyers receive all the critical information they require to secure their buying decision.

Build Trust:

Deal honestly with buyers and help them feel assured about purchasing the subject property while upholding the sellers’ best interests.

Convey Opportunity:

Communicate the unique benefits the property offers over and above those of its perceived comparables.

Continually Promote:

Our marketing efforts run non-stop once our client properties are On Market.

In-person Showings:

One-on-one interactions with buyers is the primary way we secure optimal opportunities for our clients.

OnMarket Showcase

Promoting your property effectively.


The real estate market is in many ways an online market. It’s where the majority of buyers conduct their initial searches, review and compare listed properties, and gather the information that guides and forms their purchasing decisions. It’s critical that our client properties be front and centre for buyers planning their next purchase.


Sasso Home Marketing Group maintains a strong local presence in the market areas where we operate by prominently showcasing our client properties in local media. Marketing mediums such as local newspapers, direct mail, transit advertising and our Market Matters Newsletters create calls-to-action that buyers use to get more information on our client properties.


Our policy of conducting all showings on our client properties in-person is possibly the most significant determinant affecting our sales rate. Unless required, we do not use lockboxes or rely on other Realtors to show our listings. We conduct all of our own showings in-person for the simple reason that being eye-to-eye with a prospective buyer is what, in the end, sells homes.



Identifying the buyers deemed most ready, willing and able.

While showcasing our client properties, we are constantly interacting with prospective buyers and their agents to assess their readiness, willingness and probably most importantly, their ability to purchase - allowing us to better tailor our strategies.

The primary areas of focus when qualifying prospective buyers:


Effectively assessing a buyer’s needs and wants helps us to better understand how ideal our client property may be for their requirements.


Having insight into a buyer’s financial situation helps us to assess their ability to complete on a purchase.


A buyer’s intention to purchase has to also be in line with their reasonable expectations regarding price and terms.


Gauging a buyer’s willingness to work within our sellers’ expectations helps determine our ability to bring about a successful sale.


Understanding the factors compelling a buyer to make a move is essential in determining the opportunity they present.


The status of a buyer’s purchase plans helps determine their ability to meet seller objectives.



Solidifying buyer interest that represents the best opportunities.

Once the ideal buyers have been identified and qualified, we focus on engaging those buyers we deem to hold the best opportunity for securing a successful sale for our sellers. Often, that means keeping multiple buyer parties engaged.

What’s required to effectively engage the most qualified buyers:

Follow Up:

Central to engaging key buyers is knowing when and how best to follow up, in order to maintain an ongoing dialogue.

Tailored Info:

Knowing the issues most important to a qualified buyer means we can address them specifically.

Agent Relationship:

A key element in securing buyer engagement is developing a strong working relationship with the buyers’ agent.

Prioritized Attention:

Qualified buyers receive our focused consideration on their requests and inquiries

Reinforce Opportunity:

Strategically reiterating the benefits our client property offers qualified buyers is key in strengthening engagement.


Any relevant development in the status of the client property, such as expressions of interest, should be conveyed to other qualified buyers.

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Pasquale Sasso

Personal Real Estate Corporation

Grace Wu

Personal Real Estate Corporation

Jessie Hu

Personal Real Estate Corporation

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