Constantly adapting Continually improving

The real estate market is in a state of constant change. How a property is brought to market needs to change along with it. Which is why our team is committed to continual improvement. We believe better marketing produces better results. And we don’t believe in resting on our past success. We are constantly innovating our practices to deliver on the results our clients require, in an ever-changing market.

Our Marketing Process

Though the tools and channels we use might change, our marketing objectives are the same for each client property; affect the highest price in the shortest time with the least inconvenience. To achieve this, our focus is on properly positioning each property to the right audience in the most impactful way possible. And we follow the best process to get the best results.



Before we bring our client properties to market, we ensure they are properly positioned to achieve their full potential. This is a critical step in establishing and directing all our subsequent marketing efforts.


Our understanding of changing market conditions allows us to price our client properties to best  leverage market opportunities


Compelling photos and videos showcase all that a property has to offer, reaching potential buyers wherever they may be.


Uncovering and addressing known issues with a property allows us to better control desired outcomes and avoid less favourable ones


Heightening awareness of a new listing before it goes to market attracts ready buyers eager to be the first to view a new opportunity.


Ensuring our client properties are market ready attracts more qualified buyers and serves to expedite a successful sale.



Once our client properties are on the market, we leverage the market interest we generate to orchestrate an optimal outcome. Along with that, we expand our marketing program to encompass a broader market reach.


We create grand opening type buzz for new listings wherever possible to capture the initial excitement surrounding new listings.


Determining who the most ready, willing and able homebuyers are, is the first step in setting the stage for a successful sale.


Effectively presenting our client properties, online, offline and in-person is what frames buyer interest and engagement.


Focusing on securing the interest of those buyers we deem most qualified is how we foster the best opportunities for our sellers.



‘Sold’ is our endgame. And like any activity with a set goal and target, strategy plays a key part from the very beginning. Because of that, we are constantly focused on closing on the opportunities that we generate.


Securing the best opportunities through quality offers on our client properties is what our marketing efforts, to that point, are all about.


With an accepted offer in place, facilitating a buyer’s due diligence begins. Ensuring a property was market-ready pays off here.


Our efforts to place our clients in a position of strength means securing quality offers that make final negotiations more favourable.


Ensuring all our efforts culminate in our sellers realizing the successful sale of their property, is our end goal from the very start.

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Pasquale Sasso

Personal Real Estate Corporation

Grace Wu

Personal Real Estate Corporation

Jessie Hu

Personal Real Estate Corporation

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