It all starts with being properly positioned

Our preMarket initiatives help to ensure that our client properties are brought to the market when they are truly ready and positioned in line with market expectations. This approach maximizes our clients’ opportunities, minimizes time on the market, and ultimately delivers a more rewarding selling experience and the best possible outcome.



Pricing in line with market expectations is key.

Proper pricing requires an understanding of the local real estate market and the unique features of the property. When priced appropriately, a home can better attract qualified buyers, ultimately leading to a faster and more profitable sale.

The key elements of proper pricing:


The price should serve the greater objectives of the sellers.


The price should account for the property’s attributes and its perceived drawbacks.


The price should resonate with the expectations of the property’s target buyers.


The price should be in line with those active listings that are deemed most relevant.


The price should be reflective of  current market dynamics and relevant sold comparables.


The price should be able to be effectively supported during negotiations.

3 things all sellers should avoid:


The longer a property is on the market, the lower its sale price is relative to its original list price.


Properties requiring price adjustments sell 10% less than those that don’t.


On average, properties relist more than three times in an attempt to sell, including those that don’t sell.



Negotiating confidently starts with understanding all the issues.

Pre-inspecting a home before listing helps identify and address any issues that may deter potential buyers or disrupt otherwise successful negotiations. This results in a smoother sale process and ultimately secures an optimal sale price.

The primary advantages of conducting a pre-inspection:

Address Issues:

Pre-inspections allow the seller to address any issues before listing.

Improve Sale Process:

Pre-inspections result in a smoother sales process with fewer unwanted surprises.

Substantiate Pricing:

Pre-inspections aid sellers in accurately pricing their home by factoring in the cost of potential repairs.

Increase Value:

Pre-inspections serve to increase a home’s perceived value and optimal sale price.

Sell Faster:

Pre-inspections help  avoid delays caused by repair negotiations.

Instill Confidence:

Pre-inspections increase buyer confidence and reduce contingencies.

Improve Negotiations:

Pre-Inspections reduce the likelihood of conditionally accepted agreements being re-negotiated or abandoned altogether over deficiency issues.

Create Transparency:

Pre-inspections promotes transparency and build trust with potential buyers.



Create an emotional connection that entices buyers to purchase.

Properly staging a home for sale increases its appeal to potential buyers, resulting in a faster sale at a higher price. The right decor, and depersonalization, creates a memorable and inviting atmosphere that sets a home apart in a competitive market.

The value of ensuring a property is market-ready:

Show potential:

Help buyers envision the potential of the living spaces with purposeful staging.


Remove personal touches to create a neutral backdrop for potential buyers.


Accentuating the best features of the home captures buyers’ attention and aids in them selecting the featured property over others.


Proper furniture placement can maximize the flow and functionality of the space.

Online presence:

Quality photos of staged homes attract more buyers online.

Stand out:

Staged homes create a memorable impression among potential buyers.

Increase value:

Staged homes increase the perceived value along with their ultimate sale price .

Faster sale:

Homes that are properly staged sell faster than those that are not by capturing the interest of the most ready, willing and able buyers.



Visually communicate the best that a property has to offer.

The right photography, video, and 3D walkthroughs can make a difference in a property’s sale price or even whether it sells. For these reasons and more, we place a high value on properly capturing the visual attributes of our client properties.

Properly capturing a property’s key visual attributes is essential:

First impressions:

Quality photos create a positive and lasting first impression for potential buyers.

Online presence:

Professional photos are the primary medium buyers use to select properties of interest online.

Accurate depiction:

Professional photos, videos and 3D walkthroughs accurately depict the size, layout, and features of the home.

Highlight details:

High-quality photos highlight the home’s unique attributes and attractive details and features.

Emotional connection:

The right photos evoke an emotional connection and help buyers visualize themselves in the home.

Competitive advantage:

Homes with professional photos have a competitive advantage in the real estate market.

Reach more buyers:

Professional photos attract more potential buyers, including those from out of town.

Faster sale:

Homes with professional photos typically sell faster and at a higher price.



Informing buyers about upcoming listings to build anticipation.

Notifying potential buyers in advance generates interest and anticipation and allows us to better orchestrate that critical initial time on the market for new listings. Leveraged properly, it can lead to a higher sale price and a quicker sale.

The primary advantages of preMarket notifications:

Alert Ready Buyers:

It’s serious buyers who predominantly respond to new listing opportunities. The less serious ones wait.

Optimize Price:

Effectively capturing initial market interest greatly increases the opportunities of securing an optimal sale price.

Initial Validation:

preMarketing properties  generates valuable market feedback that we use to better position our client properties for market.

Expedite Sale:

Gathering market interest ahead of listing increases the likelihood of a quicker sale.

Create Demand:

Generating initial buzz heightens buyer anticipation and interest.

Leverage Interest:

Securing initial interest allows us to more effectively control and leverage that interest into other opportunities.

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Pasquale Sasso

Personal Real Estate Corporation

Grace Wu

Personal Real Estate Corporation

Jessie Hu

Personal Real Estate Corporation

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