Our Home Selling services will move you.

Putting your home up for sale can be one of the most challenging and emotionally taxing endeavours you could undertake. You’re not only selling one of your largest financial investments, you’re also selling the place you’ve called home. With Our 6 Step Selling Process we not only focus on garnering the highest dollar in the shortest possible time for your home, we also focus on making the experience is as stress-free as possible. Selling a home involves effectively managing numerous legal, logistical and financial issues. Our process is systematic and decidedly thorough, which enables us to be proactive instead of reactive and this means we can meet your objectives more effectively. Contact us today to discuss your goals and see how our selling process can best meet those goals.

Clarifying and understanding our clients’ needs and wants is foundational to the services we provide. Sasso Home Marketing Group guides clients’ through a standardized questionnaire that’s designed to not only uncover our clients’ true objectives but to also help them with the seemingly impossible task of discerning between their needs and their wants. When you’re involved in buying and selling real estate you need to be prepared to at times make very important decisions very quickly and being able to discern between what you want and what you need is a big advantage when facing those decisions. Conducting a proper Needs Assessment clarifies the end goal and identifies which issues along the way are the critical ones and which are of less importance. Our goal is to deliver on your needs while at the same time optimizing the likelihood of delivering on your greater wants.         It may seem entirely logical that setting a higher list price for your home would garner a higher selling price. Statistically that isn’t the case. Getting the most buyers possible to view your home is what makes the biggest difference. The more potential buyers that view your home and place an offer, the better your chances of getting the price you’re happy with. Over 80% of homebuyers today start their search online using very basic search criteria – the most basic of which being the price range. If your home’s list price falls within the target market’s “sweet spot” you will naturally attract more buyers, which in turn results in more showings and more offers. And the more offers you have, the more you’ll be in the driver’s seat during negotiations. With all that said, setting a low list price isn’t the right strategy either as it sends the wrong message and raises concerns. To arrive at the most strategic list price for your home, Sasso Home Marketing Group conducts a thorough, customized market analysis in which we review the following determinants: Condition of Subject Property Distinguishing features of Subject Property Comparable recently sold listings  Comparable active listings  Comparable pending sales Sold price to List price ratio on recently sold listings  Current market's supply/demand conditions  Current and forecasted interest rates   Sq. Ft. cost comparisons  Staging strategy of Subject Property  Accessibility of Subject Property  Financing opportunities with Subject Property  Vendor’s timeline requirements and broader objectives   Beauty is said to be in the eye of the beholder. That unfortunately is not the case when you’re preparing your home for market. The only “beholder” that matters in that instance is the prospective buyer. Most homeowners find it very difficult to emotionally detach themselves from their homes. It’s certainly understandable but it’s not exactly in their best interest. From a marketing perspective, the minute you make the decision to sell your home it effectively ceases to be “your home”. It instead becomes a product on the open market, available to the highest bidder – at least that’s how prospective homebuyer’s see it. Proper home staging allows potential buyers to envision themselves living in your home, which goes a long way toward making an offer.  There are many compelling reasons for properly staging your home - not the least of which is the increased potential of a higher selling price in a shorter time.	With the objectives clarified, the pricing strategy in place and the home properly staged, we’re off to market. In many respects this is where the value of Sasso Home Marketing Group’s services is probably most evident. We pride ourselves in being innovative with our online and offline marketing strategies. And though we follow a standardized marketing methodology we customize our approach for each client property based on the characteristics of the subject property, our clients’ objectives and current market conditions. We market each home based on the belief that every property is unique. And that your home deserves to be properly positioned and adequately marketed. More on Marketing >           Sasso Home Marketing Group believes that the most important element of negotiating actually happens before you enter into negotiations. We work hard at putting all the elements of our home marketing programs together for our client properties. And all our guidance, counsel and marketing efforts are focused on one primary objective – to create the most favourable negotiating conditions for our client properties.   We arrive at those favourable conditions by effectively positioning and marketing our client properties so that we generate as many favourable offers as possible and in as short a time as possible. Once we’ve set up the best possible conditions for favourable negotiations our clients find themselves in the advantageous position of being able negotiate the best possible price and terms for the sale of their home. Sasso Home Marketing Group prides itself on being strategic negotiators on behalf of our clients’ interests and we are very good at adapting our negotiation strategies based on the requirements of each situation. The best way to see evidence of that quite frankly is to call us and get us working for you.         Your home has sold! Now what? Well there’s no getting around it – you need to prepare to move. Fortunately however Sasso Home Marketing Group is there alongside you to help with the transition. From recommending a lawyer to handle the conveyancing, to providing the proper Canada Post change of address forms and helping to coordinate the final cleaning of the home on moving day, Sasso Home Marketing Group can help ease the stress and hassle of moving. For many of our clients the sale of their home is also the beginning of a new chapter in their lives and our aim is to help make it a happy beginning. That’s why most clients that Sasso Marketing Group markets homes for also choose us to help with the purchase of their next home. To learn more about how Sasso Home Marketing Group can help with the purchase of your next home, read about Our 5-Step Buying Process. Better yet, give us a call today to discuss your needs.